The most powerful e-commerce marketing tools to grow your business
With millions of websites available today, e-commerce marketing is a requirement for reaching customers and growing your business. However, even if you have a solid understanding of the fundamentals of e-commerce websites and their functionality, it can be easy to become overwhelmed by the entire e-commerce marketing process. What options are available to you? What is the most effective marketing strategy for your industry? And most importantly, how do you market your website successfully and within your budget?
We invite you to learn the answers…
Inbound Marketing vs. Outbound Marketing
E-commerce marketing can be divided into 2 categories: Inbound Marketing and Outbound Marketing, each of which takes a different approach to winning customers.
The purpose of inbound marketing is to attract customers who are actively seeking the type of product you provide or trying to solve a problem your customers have.
The purpose of outbound marketing, in contrast, involves reaching potential customers through more traditional methods such as advertising.
Search Engine Optimization (SEO)
SEO enhances website structure and content to boost search engine rankings, driving organic traffic with high ROI. Start SEO early for better results, as search engine standards evolve. SEO aligns with e-commerce marketing, with two process categories.
On-Page SEO (on-page SEO) focuses on SEO factors that occur on the same page or website. That is, it is SEO done from the same page or website, since they are optimizations made on the same page or website, to achieve higher rankings in search engines. It includes optimizations to the visible content and HTML source code of the website.
Off-Page SEO (off-page SEO) concentrates on SEO factors that occur outside of a web page. That is, it is SEO done from outside a web page or website. This type of SEO involves reaching out to bloggers, influential people and other websites related to your business industry to secure quality links to your site. This SEO is much more challenging, as you will need to research and contact high value websites.